Benefits of Using a Google Business Profile
Easy & Free Management
A Google Business Profile lets you manage the information customers see about your business in Google Search and Maps. You can update your logo, business hours, customer questions, and reviews. A Google account is required to manage the profile.
Increase Search Engine Visibility
Every time you search for a business, search engines provide you with your free Business Profile that lets you easily connect with customers across search engines and Maps. This business profile appears at the right of your search results and allows your potential customer to provide feedback or ask questions about your product. This communication between your users and your business improves brand recognition and organic web ranking.
Define Your Local Search Engine Optimization or SEO
In every business profile, you get an option to include your local address. This is important because it allows you to appear in the local search engine results.
When potential clients search for a service or a business, Google results provide a directory of all businesses close to your location. Therefore, verifying the correct address and optimizing it for the correct SEO keywords must be a priority.
What Is Local Search Engine Optimization?
Local Search Engine Optimization is a technique that affects the visibility of a website or business profile in the search engine results page.
Why Customer Feedback Matters
Word of mouth recommendations grow your business and cost nothing. This is a powerful asset in our line of work. It not only stimulates people’s interest but, as the name implies, it gets people talking. Customer feedback is an insight into what is working well about your product or services and what should be done to make a better experience.
Get Started with a Google Business Profile
Claim Your Local Business Listing
If you have not claimed and verified your Business Profile, start at google.com/business.
Complete All the Information Search Engines Ask For
Make sure you completely fill out all the questions about your business. This information will be displayed to your potential customers, so make sure it is the correct information.
- Add clear and beautiful photos of your business & include your logo. Business listings with photos get more driving direction requests and clicks to their website.
- Include your complete local address and contact information.
- Add Business Hours. Let customers know when you’re open for business.
- Make it easy for customers to contact you with just a click.
- Encourage customers to tell the world why they love your business.
Local Business Listing Verification
After you submit the information, Google may offer one or more verification methods. Follow the method shown in your account; availability can vary by business and location.
Where to enter your verification code
To enter the verification code you receive via postcard:
- Sign in to your Google Business Profile.
- If you’re managing multiple businesses, choose the one at the address where you received the postcard.
- Click Verify location from the menu (or click the Verify now button) and follow the prompts to complete verification.
An accurate, complete profile can help customers find your business in local Search and Maps. It cannot guarantee a particular ranking position.
Don’t hesitate and act now. Take advantage of all the free resources that Google offers to the business world.