Whether it’s a profile picture, a cover image, or an advertisement post there is an image size rule for every image uploaded to a social media platform. Visual branding is often the first impression audiences receive, so it’s worth checking image specifications before uploading to marketing campaigns across multiple platforms.
Choosing the right social media platform and image format is challenging given the different size requirements across platforms. This guide focuses on five major networks: Facebook, Twitter, Pinterest, Instagram, and LinkedIn.
Facebook Image Size
Facebook, the world’s largest social network in the world with almost 2 billion monthly active users, requires these dimensions:
- Shared post image: 1200 x 630 pixels
- Profile image: 180 x 180 pixels
- Cover image: 820 x 312 pixels
Twitter Image Size
Twitter has over 330 million monthly active users. Required specifications:
- In-stream image: 1024 x 512 pixels
- Profile image: 400 x 400 pixels
- Header image: 1500 x 500 pixels
Pinterest Image Size
Pinterest is a social media platform primarily driven by visual content. Recommended dimensions:
- Board cover image: 222 x 150 pixels
- Profile image: 165 x 165 pixels
- Pinned image preview: 236 pixels wide
Aspect ratio recommendations: 2:3 to 1:3.5
Instagram Image Size
Instagram reaches over one billion people monthly. The platform emphasizes quality visuals. Image specifications:
Regular Content:
- Profile image: 110 x 110 pixels
- Shared photos: 1080 x 1080 pixels
- Instagram Stories: 1080 x 1920 pixels
Advertisement:
- Landscape Ads image: 1080 x 566 pixels
- Square Ads image: 1080 x 1080 pixels
LinkedIn Image Size
LinkedIn offers B2B targeting options that distinguish it from other platforms. Required dimensions:
Individual Profile:
- Banner image: 1584 x 396 pixels
- Profile image: 400 x 400 pixels
- Blog post image: 1200 x 628 pixels
- Shared link preview: 180 x 110 pixels
- Square logo: 60 x 60 pixels
Company Page:
- Logo image: 300 x 300 pixels
- Cover image: 1536 x 768 pixels
- Page banner image: 646 x 220 pixels
The Bottom Line
In order to be successful with your Social Media campaign, you need to start with the proper social media image sizes. Sharp, high-quality images and consistent social media engagement help build stronger customer relationships as part of an overall marketing strategy.