Tag: Marketing
Benefits of a Small Business Website
Why a small business needs a website today: 24/7 advertisement, credibility, consumer insights, extended reach, and better customer service.
How to Get Your Business on Google Search and Maps
Learn how to set up and improve a Google Business Profile so local customers can find accurate business information in Search and Maps.
Small Business Marketing Ideas
Foundational, proven marketing strategies for small businesses, from studying competitors and local SEO to social media, content, and email marketing.
Social Media Marketing 101
An introduction to social media marketing for small businesses: what it is, how to get started, and how it boosts brand recognition, traffic, and SEO.
What is SEO and how it works?
An overview of search engine optimization: on-page and off-page SEO, crawlability and indexability, and practical SEO tips and tools.
Amazon Case Analysis
A case analysis of Amazon's business strategy, core competencies, industry dynamics, product development, and patent strategy.
Benefits of an Ecommerce Store
An overview of how ecommerce stores, third-party marketplaces, and dropshipping give small businesses new ways to reach customers and reduce costs.
Do I Need a Blog for My Online Store?
Why blogging is a low-cost, effective marketing tool for eCommerce stores, covering brand awareness, SEO, and tips for writing your first post.
Social Media Image Size Guide
A reference guide to the correct image dimensions for profile pictures, cover images, and posts across Facebook, Twitter, Pinterest, Instagram, and LinkedIn.
What is a Brochure Website?
An explanation of brochure websites, why small businesses use them for credibility and marketing, and the typical pages that make up their structure.
What is Email Marketing and Its Benefits
An overview of email marketing, how to build a subscriber list, and the key benefits it offers small businesses on a limited budget.