The Role of Databases in E-business

In today’s business world, databases have become a very important element of almost every information system. The role of databases in E-businesses is increasing as technology becomes widely accessible. The simplicity of data collection provided by this technology has made data management and manipulation more accessible to any company.

This database technology is designed to make it very simple to scale up when needed. Consequently, allowing the organization’s to able to accommodate large amounts of data. This technology becomes very important for large-scale applications that need a quick response to rapid data requests. Programming languages like MySQL, PHP, and HTML can make a database much more powerful by integrating it into the business world.

Furthermore, another of the most popular aspects of a database management system are E-commerce businesses. Certainly, the ability to track and store great amounts of information is very important. Above all, it allowed companies to design businesses around these capabilities.

In addition to this, a database management system made it possible to easily gather important business data. Data that help organizations to better understand their business investments.

Databases in eCommerce Stores

Nowadays, eCommerce websites are one of the most important users of a database application. That is to say, the role of databases in the eCommerce world is to store products and customer transaction information. A very important function for every company. That is why every eCommerce company needs an information system to store data and process relationships among its data. (Kroenke, 2017-07-01, p. 9)

There are many reasons why businesses around the world are choosing to use an eCommerce model for their business. An eCommerce database allows consumers to make payments, purchase products, and to process financial transactions over the Internet. This is done by using different views and search queries, that gives a business the ability to see the data in a way that benefits them the most. (Bloom, 2019)

In addition to providing businesses with a convenient way to reach their customers. A database allows companies to display a greater selection of their products to their consumers and consequently, increasing their revenue. Providing eCommerce companies great advantage against the usual brick and mortar store.

This important role of databases in an eCommerce store also provides businesses with an appropriate structure design. Consequently, making it simpler to access the store information. (Singh, 2017)

Marketing & Business Analysis

Business Analysis is one of the critical roles in a business project. A database element that determines the outcome of the project and the deciding factor between the success or failure of a company. One of the fundamental functions or roles of database management systems is that it allows organizations to analyze different data sets and obtain an educated conclusion.

This makes database management systems an ideal tool for managing relationships between important data sets. Consequently, producing systematic and simple data that can be utilized to make a decision. This gather data, allows management to understand key statistics related to business operations and sales.

Data analysis provided management with the tools necessary to help their team, department, company, and marketing efforts produce better results. Certainly, by collecting and analyzing this data can show you how the company’s assets are performing in a relationship with their investment.

Conclusion

The importance of databases in the internet era is that it can be accessed by any employee over the net. Consequently, allowing employees to work on the road and stay productive.

The ability to track trends and correct problem areas is one of the most important roles of databases in the e-business era. Another benefit and if you ask me one of the most important is the ability to manage and store information that can be used in the eCommerce world.

Reference

Kroenke, D. M., Auer, D. J. (2017-07-01). Database Processing: Fundamentals, Design, and Implementation, 14th Edition [VitalSource Bookshelf version].

Bloom, L. (06/2019) Benefits of Using a Database. Retrieved from https://bizfluent.com/info-7897087-importance-using-spreadsheets-business.html

Signh, A. (12/2017) Role of Database in E-Commerce (With vs Without). Retrieved from https://brandlitic.com/role-of-database-in-ecommerce/