What is email marketing and its benefits

Email Marketing
5 min read
Email Marketing

Email marketing is a type of online marketing that occurs when businesses sent promotional messages to potential customers via email.  These email marketing campaigns use email technology to deliver and develop a relationship with potential customers. Just because email marketing might not be as sexy as social media, it doesn’t mean that the two can’t play well together.

Of course, no email campaign was ever built without getting permission to get started, so first, we’ll need to focus on building a sizable email list. The premise behind this collaboration is creating a list of potential clients, customers, and subscribers who want to hear from you. Consequently, you have to create a quality email marketing campaign ready to deliver your potential client’s regularly informative messages that keep your product or services on top of their mind.

One of the most stubborn misconceptions about email marketing is that you need an entire marketing department to handle running effective email campaigns.  Did you know there are 3x more email accounts than Facebook & Twitter accounts combined? Take advantage of another marketing tool that will help you promote your business to a portion of the population that you might not be reaching with your current campaign.

How to Get Started with Email Marketing?

Create an Email List for Your Business

Email Campaign

Your business website is a key to getting subscribers to signup for your newsletter or a promotional coupon. Having a regular newsletter keeps your communication lines open with your customers. Social media is another excellent way to stay engaged with your customers that generate more new leads. Posting engaging messages in your social media provides an opportunity to add an attractive Call-to-Action message that directs your followers to join your email list.

Email Marketing Cost

Marketing your business through an email campaign makes it easy for you to boost your annual revenue. Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through a marketing agency. Reaching to hundreds of potential customers via email is going to cost you a fraction compared to those written marketing alternatives. If you decide to do-it-yourself, you can choose from multiple low-cost services that will do the job. Some of the most popular tools include MailChimpAWeber, and Constant Contact are free for use when you have a small email list.

Emails Help You Improve Brand Awareness


Getting your brand logo and name in front of your audience will let your potential customers recognize your brand. Increasing visibility and building relationships with your target customer is an important part of a sustainable relationship with your client. Newsletters should be one of the most important pieces of your marketing toolbox that helps you build brand awareness, therefore contributes to the sustainable growth of your customer base.

Think About Your Email Design

Great email design is a fundamental aspect of email marketing. There are basically two factors that define a great email design: quality and visibility. Don’t forget to implement your brand color adequate use of white space and incorporation of company branding and logo. Internet users have become increasingly selective in terms of which email they click, so the quality of your design should be of vital importance.

Write Amazing Content

You may be thinking that when a subscriber opens your email, you’ve essentially won the battle. A well-design is not the only ingredient of a successful email. Consequently, the actual content of your email also plays an important role in your click to open rate. Remember, not just to send out an advertisement to see if they click. Use your emails to build a connection with your potential customers.

Know When to Send Your Emails


The ideal send frequency can vary depending on audience expectations. Generally speaking, you should send emails at least once a month. Don’t be afraid to get personal with your customers. Personalization increases response rates and boosts engagement. However, it is important not to overuse email marketing. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted. Oh, and don’t forget to make sure that your email complies with privacy and data protection rules.

Over the years email marketing, especially newsletter and follow up email sequences has been extremely successful for maintaining a customer base for small businesses. When you are working with a limited marketing budget, it’s important that you get the most for your marketing spend. Email marketing helps small businesses get a significant return on their marketing investment, no matter how limited their budget may be.


Victor Hugo Solis

Master’s Degree in Information Security, a Bachelor’s Degree in Database Administration, and experience as a WordPress Web Designer & Developer.