Do you own your business and want to show up in Google Searches? Usually, a small business budget tends not to prioritized a marketing strategy. Search engines created a marketing tool to allow small business owners to claim their business online. There are several search engines out there. This article focuses on the most important Search Engine and its free marketing tools known as Google My Business.
Google My Business has become one of the most important marketing tools for small businesses. Local businesses can take advantage of this marketing tool. Every time someone searches for a service or store, Google prioritizes local search engine results. This marketing tool helps business owners to manage their business information and provide accurate results. Consequently, improving their online presence across the search engine and creating the greatest impact for brands seeking local exposure. Local Search Engine Optimization is a key element of this marketing tool.
Benefits of Using Google My Business
Easy & Free Management
This marketing tool allows you to update and manage what Google shows about your business in Google Maps. You can update your logo, business hours, client’s questions and reviews. To access these marketing tools you only need your Google account. By creating a Google account you also have access to many other tools that will provide you insights about your visitors.
Increase Search Engine Visibility
Every time you search for a business, search engines provide you with your free Business Profile lets you easily connect with customers across search engines and Maps. This business profile appears at the right of your search results and allows your potential customer to provide feedback or ask questions about your product. This communication between your users with your business improves brand recognition and organic web ranking.
Define Your Local Search Engine Optimization or SEO
In every business profile, you get an option to include your local address. This is important because it allows you to appear in the local search engine results.
When potential clients search for a service or a business, Google results provide a directory of all businesses close to your location. Therefore, verifying for the correct address and optimizing it for the correct SEO keywords must be a priority.
What is Local Search Engine Optimization?
Local Search Engine Optimization is a technique that affects the visibility of a website or business profile in the search engine results page.
Importance of Customers Feedback
Word of mouth recommendations grow your business and cost nothing. This is a powerful asset in our line of work. It not only stimulates people’s interest but as the name implies, it gets people talking. Customer feedback is an insight into what is working well about your product or services and what should be done to make a better experience.
Get Started with Google My Business
Claimed Your Local Business Listing
If you haven’t claimed and verified your Google My Business Listing yet, that’s the first step. To get started,
visit https://www.google.com/business.
Complete All The Information Search Engines Asks for
Make sure you completely fill all the questions about your business. This information will be display to your potential customers, so make sure is the correct information.
- Add clear and beautiful photos of your business & include your logo. *Business listings with photos get more driving direction requests and clicks to their website.
- Include your complete local address and contact information
- Add Business Hours. Let customers know when you’re open for business.
- Make it easy for customers to contact you with just a click.
- Encourage customers to tell the world why they love your business.
Local Business Listing Verification
After completing all the information from Google My Business. You will receive a postcard via mail. This postcard contains Your Verification Pin. A pin required to verify your business.
Where to enter your verification code
To enter the verification code you receive via postcard:
- Sign in to Google My Business.
- If you’re managing multiple businesses, choose the one at the address where you received the postcard.
- Click Verify location from the menu (or click the Verify now button) and follow the prompts to complete verification.
Getting on Google My Business can increase your chances of showing up in Google’s Local Search engine results, Google Maps, and organic rankings in general. Having accurate information will result in getting to the top in Google Searches for free.
Don’t hesitate and act now. Take advantage of all the free resources that Google offers to the business world.
Victor Hugo Solis
Master’s Degree in Information Security, a Bachelor’s Degree in Database Administration, and experience as a WordPress Web Designer & Developer.
