Do I Need a Blog for My Online Store?

Online store blog
6 min read
Online store blog

In today’s economy, investing in advertising is the easiest way to attract visitors to your online store. The only problem is that not every company has the money to pay for a marketing agency for their services. Luckily there are other options to promote your business. An online store blog can be a low-cost alternative to distribute your marketing campaign.

Although starting a new blog is not a necessity to manage a successful eCommerce website. Most marketing agencies recommends starting a blog to generate additional traffic to your website. Therefore blogging has become a very powerful and inexpensive marketing tool that can be used to help your business connect with customers, promote your brand, and grow your business.

A blog is really good at:

  • Building trust and authority in the industry.
  • Directing new traffic to your website from search engines.
  • Builds brand awareness and customer loyalty.
  • Finally, it really helps in generating new leads.

Increase Product Awareness

One of the main advantages of starting an online store blog for your online store is that you can utilize your blog to highlight your products. These dedicated blog posts encourage customers to learn more about your products.

It seems like most of the time a simple product description is just not enough to motivate a potential buyer. Using a blog article to highlight item’s characteristics allows you to showcase your products in various ways that result in boosting conversions.

Market New Products with an Online Store Blog

Blogging has become one of the best ways to inform your audience about a new product. In a common blog post, you can introduce a product by explaining to your audience how to use it or why they should consider buying it.

Another advantage of an eCommerce blog is that you can also use it to inform your audience about your company news and latest achievements. Most importantly, you are the writer of your story, use it to tell your side of the story without depending on a third-party narrator. 

For example, if you are selling baby clothes on your site, a blog about children and children’s fashion is a great idea to connect your audience to your brand.

Online Store Blog

Consumer Looking For Answers

The internet has become the library of the 21st century by becoming the primary source of information on the planet. Technology open the doors to more information. Consequently, potential customers tend to look for answers before investing in a product.

When your website is the one delivering those answers, you are creating a trusting bridge to your brand. Consequently, allowing you to take advantage of those potential customers and use that trust to market your product to them.

Building Trust and Loyalty

An online store blog allows you to builds trust and loyalty to your brand. Consequently, attracting more traffic to your online store. By giving your customers a reason to keep coming back.

A blog has been know to be a highly effective marketing strategy in helping you to create a stronger connection with your customers. When you blog, you position yourself as an authority on your subject by sharing valuable information, tips, insights, highlights, and other content. This can help to establish trust with your buyers and create a positive reputation for your company.

Build A Community

It’s recommended blogging at least once a week in order to maintain a constant channel of communication with your audience. If you blog on a regular basis you will stay top of mind of your audience. You want your audience to remember you, even when they’re not going to buy anything just now.

By regularly updating your blog on your site, you have the perfect opportunity to post in-depth content that engages with your audience. At the same time, you’re increasing your brand awareness and establishing yourself as an expert in the field.

Increase Site Traffic & SEO

You are here for the answer to Why eCommerce sites have a blog? The best answer I can think of is because a blog is a great SEO tool for your marketing strategy. Every time you write a new blog post to your site, you’re adding the relevant content that Google shows its visitors.

Many marketing agencies claim that having informational articles on your website will exponentially increase your website’s traffic and Google ranking. The targeted content you’re providing to your visitors will help you convert those visitors leads or potential sales.

Increase Traffic

Writing Tips For Your First Blog Post

If you are considering writing your first blog post. Here is a list of the basic tips and tricks for a new blogger that will help you get the most from your content:

  • Find a constant tone that helps your customers identify your brand.
  • Use short and concise sentences for better readability.
  • Limit paragraphs to 3-4 sentences to improve readability.
  • Use white spaces between your content to improves user experience.
  • Headers, bulleted, and bold text help you identify important terms.
  • Limit blog posts to a single topic to avoid confusion.
  • A picture is worth a thousand words. Add images when possible.
  • Include backlinks to other pages or posts within your website.

Social Media & Newsletters

One of the key tools to promote your content is true social media. The first thing that you have to do after finish a new post is sharing it on your business social media account. A business needs to constantly remind potential customers of the existence of your brand.

In addition to social media, an email marketing campaign that sends email newsletter promoting your latest blog posts it’s always a good idea.

Don’t forget to have buttons on your website and blog that also link back to your social media profiles, which will further help you achieve more fans and followers.

The Bottom Line

A blog is a great marketing and SEO tool for eCommerce sites. This marketing strategy is to blend your products within your blog posts. A blog post allows you to let your readers know about your brand and products, and perhaps also about yourself.

Blogging is a simple marketing tool that can benefit any brand from the moms and pops shop to the largest enterprise in the world. It’s one of the best ways to boost your website, build your brand, and create a loyal following of repeat customers.


Victor Hugo Solis

Master’s Degree in Information Security, a Bachelor’s Degree in Database Administration, and experience as a WordPress Web Designer & Developer.